I connect creative insights to business goals through copy that engages consumers and inspires action.
Brand Identity
Together, we'll do a deep-dive into persona, voice and tone explorations to find a brand identity that feels true to your vision.
Content Creation
From blogs and internal comms to packaging, video scripts and retail environments, I write it all.
Content Strategy
I create strong roadmaps for every message to ensure that they don't get lost along the way.
Social Media
I craft targeted social posts that meet your audience wherever they happen to be.
Website Content
I write SEO-powered web content that keeps people on your site longer—and helps turn them customers.
NOTABLE LIFE SKILLS
•Lane County junior spelling bee champion
•Lead singer in an 80s band
•Immune to rabies (me vs. woodchuck—ask me about it sometime!)
•Convincing sheep imitation
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Willow is an idea generator with the wonderful ability to put herself in the shoes of the customer and speak their language with her copy. I have worked with many copywriters in the ad biz, and she's one of the best. Collaborative, thoughtful, and just a damn good writer.