Stouffer's

01 — PROJECT DETAILS

Stouffer’s had a challenge: the brand was seen more as a guilty convenience for stretched families, rather than a part of the venerated hustle of American life. Tapping into the insight that Stouffer’s is there to feed you when you’re pursuing your dreams, I asked consumers a simple question: “What Are You Hungry For?”

That line became the driving force of an integrated campaign that spanned print, social, and television. The work reflected the resilience of modern Americans and put the brand back in step with consumers.

WHAT ARE YOU HUNGRY FOR?

Maybe it’s the classic white picket fence. Maybe it’s more like the freedom to travel the world in a camper van. Or maybe it’s the strength to build a better world.

The point is, your dreams are yours alone. Whatever goal you’re chasing, you need food that can feed it. You need food that can nourish, refuel and power—food that’s a pep talk disguised as a meal.

So whether you’re craving success, adventure, or the power to make a difference, we’ll be here with a meal that fills your spirit as much as your stomach. We’re here to feed your hunger. Stouffer’s. What are you hungry for?