Nike
During my six years with Nike Brand Design, I supported virtually every category within the company with product and event messaging, athlete profiles, seasonal initiatives and brand strategy.
I was also a proven team player, as evidenced by perfect attendance on the "Smell the Glove" departmental softball team.
SPEED COMES IN DIFFERENT FLAVORS.
Sport makes different demands on different athletes. Sometimes it's about getting from point A to B as fast as possible. But more often it's about making a quick burst of speed in a direction you don't even know you're going until you go there. In other words, sometimes it's better to be quick than fast. Nike Zoom is for the quick.
THE LOWDOWN ON QUICK
Watch a tennis player getting ready to receive a serve, a point guard D-ing up, or even.a sprinter in the blocks. That's because athletes in all sports understand that to be quick, you need to stay low. Because Zoom is low profile, you feel more connected to the ground so that you're primed and ready to make quick moves they'll never see coming.
Super Bowl Athlete Profiles
TERRELL OWENS
Size, speed and strength don’t make Terrell Owns a dangerous weapon. They make him the ultimate weapon. Catch him if you can? Yeah, right. Terrell has earned All-Pro and Pro-Bowl honors, and his 20 receptions against Chicago broke a 50-year NFL record.
In the off-season, Owens maintains his turf-melting speed on the basketball court, which could explain why he’s such a big fan of the Air Zoom Blade D. Like a basketball shoe, it features a dynamic Dri-FIT inner sleeve for a glove-like fit and enhanced support. Factor in the ultra-light design and revolutionary 7-stud outsole, and you’ve got a new weapon in the arsenal of players everywhere.
DERRICK BROOKS
Part Mr. Congeniality, part trash compactor, Derrick Brooks is the nicest guy who’ll ever throw you down and stomp you into the ground. For his actions off the field, he received the Walter Payton/NFL Man of the Year Award. His on-field achievements have earned Derrick five Pro Bowl appearances. Multi-directional, multi-speed defensive machines like Brooks need a shoe that can react fast and move even faster – which is where the Blade TD comes in.
This responsive shoe features a turf-hugging outsole that lets you dig in and stand your ground no matter what’s coming your way – unless, of course, it’s Derrick Brooks.
RICKY WILLIAMS
A battle tank with a racecar engine under the hood, Ricky Williams has the power and speed to hit the hole, break tackles and still rocket downfield. He’s been called unpredictable, but when Williams is on the attack, two things are certain: he’s going to move the ball forward and he’s going to be wearing a shoe that helps him do it faster.
The Blade TD was designed for athletes like Williams who want minimal weight and maximum support out on the field. The lightweight upper features a midfoot spat strap to stabilize the foot, and the new Speed TD outsole offers serious all-turf traction. If you see a pair coming at you, be prepared to step aside.
Get Your Old Shoes Back in the Game.
Used to be, when athletic shoes wore out, it was out of the gym bag and into the landfill. Then Nike had an idea: why not take those old shoes and turn them into something else?
With that, Reuse-A-Shoes was born—a program that takes athletic shoes of every brand size, and color and turns them into Nike Grind. This unique ground-up material is then used to resurface athletic fields, courts, tracks and playgrounds.
To participate, just bring your used shoes to any participating Nike store, and we'll take it from there. Next thing you know, your shoes will be given new life as a sport surface – and the environment will score a major win.
