Well, hello there.

I'm Willow, a senior copywriter with over 20 years of experience connecting brands with their audiences. Whether it’s social content, brand development or a full-blown campaign, I’m here to turn ideas into engagement and stories into success.  

When I’m not wrangling words, you can find me tromping around in the backcountry, trying to beat my 5K personal record or singing lead in an awesome 80s cover band.

Want to see my writing in action? Head on over to my portfolio!

A quick peek at my background...

Work experience

Salix Creative (2008-present)

Founder / Senior Copywriter

Nike (2002-2008)

Senior Copywriter

Lucy Activewear (2000-2002)

Copywriter / Editor

Education

Bachelor of Arts, Journalism University of Oregon

Industries

Sports / Outdoor

Food

Beauty

Tech

Healthcare

Nonprofit

I’ve worked with Willow on a variety of projects with vastly different needs. Somehow she always finds the perfect brand voice and magically gets your message across while making it all sound effortless and authentic.

— Krista Kinder, VP of Marketing at Organically Grown